J-0430
その他
Marketing Communications / PR
無料でご応募いただけます。3営業日以内にご連絡いたします。
Proposal, advice and project management for digital utilization in prefectures, cities and towns (municipalities)
■ Advising on digital marketing and public relations for local governments
・As local governments are being asked to adopt a marketing mindset when disseminating information, we will provide advice on the entire project, including business planning, specification creation, and effectiveness measurement.
・Providing advice on various aspects of digital marketing, such as advertising operations (Google, Meta, Yahoo!, X, LINE, etc.) and effectiveness measurement
・Creating organization-wide rules to be followed when implementing digital marketing (e.g., how to manage Google Analytics, how to manage Tag Manager, etc.)
・Advice on human resource development and organization building (implementing marketing training, advising on defining structures and roles, etc.)
■ Implementing information dissemination projects by local governments
・Project manager for digital promotions by local governments (media planning, advertising operations, creative creation, etc.)
We will summarize the trends in our specialized fields and make proposals and reports to the departments in charge of business operations in local governments.
■ Advising on DX promotion organizations in local governments
・As an advisor to the department promoting the introduction of DX, support the review and improvement of each department's operations
・Advice on human resource development and organization building (implementing training on DX implementation, advising on defining structures and roles, etc.)
■ Account management and consulting services for various local governments
■ Lead local government projects in cooperation with members of each department
Required skills and experience
■ Practical experience in planning and designing marketing communication strategies
- Experience in digital advertising strategy and planning, media planning, customer negotiations, new proposals and execution phases at a consulting company or digital advertising agency
■ Practical experience in organic management and analysis of SNS
■ People who actively use SNS (preferably those who post and post on their own)
■ Ability to independently write proposals that solve client problems
Desirable skills and experience
- People with work experience in the technology field (software vendor, SI vendor, consulting, etc.)
- Experience in system development from requirements definition to design, development, and maintenance
■ Practical experience in digital advertising operations (PDCA to improve effectiveness: data analysis, policy planning, advertising operations, report creation)
language skills
■ Japanese: Native level (both speaking, reading and writing)
■ English: Reading/Writing: A level sufficient for internal emails, reports, etc.
＜Desired personality＞
◼Ability to listen to other people's problems and give logical answers that are tailored to them
◼Those with strong intellectual curiosity who can quickly research things they don't understand and explain them in their own words
◼A person who can take the initiative and act with a sense of urgency, rather than just being told to do so by others
◼Those who can take action with a sense of ownership
*This position will be as a digital consultant for local governments.
There are business trips to local areas two or three times a month. (Some business trips require overnight stays.)
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